Social Media Metrics That Matter

 

Thanks to social media, small businesses can reach more people and potentially influence viewers’ with the right tools and marketing skills. The possibilities are endless with social media. To track how a social media account is helping your business, you need to know what metrics to look for. But before we get down to metrics, let’s go over what social media can do for your small businesses.

• Grow awareness of your services and products to potential customers.
• Increase engagement through interactive content.
• Convert viewers to new customers.
• Create Lasting Customers 

These four components are part of the process social media does to help your business reach customers. This process is essential to turning viewers into customers and in turn make those customers lasting customers. However simple this process seems, it takes time, diligence, and skill. 

Now, to the metrics!

 

The metrics that matter to growing awareness of your business, products, and or services. 

Brand awareness looks like counting how many likes and shares your posts have received. If your posts have a lot of followers or likes, then you are on the right track! These follows and likes mean that people at least know about your business. Grow in subscribers; grow in likes! To keep the attention of your viewers, you want to make sure that you are consistent in the kind of posts that work and post consistently.  

Metrics that matter to increasing engagement. 

Engaging is how your audience interacts with your shared content. Engagement metrics come in the form of likes, favorites, etc. on a post. To find how your posts are doing, it takes a bit of simple math to find out what percentage of your audience is valuing your content. 

1. Add up the total number of actions ( likes, favorites, etc.) on a post. 
2. Divide that number by your total number of followers
3. Multiply the result by 100 to get the percentage.

This percentage will show you how you need to move forward in narrowing down your target audience and improve your marketing approach.

Metrics that matter to converting viewers into potential customers.

From this metric, you can see how successful your social media is in bringing in new customers. Viewers that make a conversion are those that click on a link found in your posts and perform an action, such as subscribing or downloading content. To get the conversion rate, you first need a call to action link that will redirect the viewer to your website or form for them to make an action. Make sure you add a “cookie” on the link so that you can keep track of the number of clicks your posts receive. Lastly, the math portion.

1. Count the total number of conversions from the post
2. Divide that number by the total amount of clicks
3. Multiply the result by 100 to get the Conversion rate.

The goal is to get a high conversion rate. A high conversion rate means that your post is doing its job well, turning viewers into potential customers. 

Metrics that matter to creating lasting customers.

The goal of any business is to win the hearts of the customers. Happy customers come back for more business, giving you more money. Keep track of your customer’s opinions of your business through the reviews they leave. What are your customers saying? Bad reviews could cost you business, as potential customers lose trust in your brand based on what other customers have said. To measure their satisfaction, ask customers to share how they feel about your business with a survey. 

1. After you have received the results, add up the scores.
2.  Divide this number by the total number of people that responded. 
3. Multiply the result by 10 to get your Customer Satisfaction Score.

Keeping up with how your customers feel about your business can direct you in what you need to do in moving forward. 

 

As you can see, social media is more than just a few likes and shares. Social media is where businesses can reach new customers, learn about their customers, and determine how they can improve based on the right metrics. When you know the right things to look for, the possibilities and opportunities for your small business to grow and succeed are likely. Spyderserve strives to provide you with the marketing concepts and web technologies to attain the success and growth of your small business on a budget you can afford. If you are interested in learning more about how social media can help your business visit our website www.spyderserve.com or give us a call. (229) 269- 4108