Utilizing New Software Could Be Essential For Small Businesses To Engage Customers

Utilizing New Software Could Be Essential For Small Businesses To Engage Customers

Updated on 9/14/2023

Delivering a unique and interactive experience to your customers can be extremely rewarding for your business. Through building a professional bond with customers, Customer engagement can help increase sales, service, brand loyalty and much more.

Oftentimes, small business owners are not able to spend all of their business hours answering phone calls regarding customer feedback and questions. Software and services such as personalized websites, Google Business Profiles, lead management systems and more can help manage your business more efficiently, respond and reach out to potential customers and help make a sale or retain a customer.

This article dives into increasing customer engagement through utilizing the new software and services available in 2023. 

Create The Website, Then Make It Mobile Responsive

Creating a website can feel like a monumental task as a small business owner. There are plenty of website creation tools you can use to throw a website together, but why would you just want to throw something together that represents your business? We suggest small business owners work with a team that will create a website that not only engages the customer, but also offers a great experience (on desktop and mobile). Ensuring the user has a great experience navigating your website can help represent your business and translating into a new customer!

Email Marketing 

Email marketing offers a variety of ways to engage with clients. From newsletters that promotes industry news to promotional marketing to running incentives and offers via email, the options are endless. Your email list can be stored right on your website for easy access and companies like Spyderserve can help source material for your new adventure in email marketing. 

Business Profile on Google

A Business Profile on Google, allows you to manage how your business shows up across Google products, like Maps and Search. If you run a business that serves customers at a particular location, or you serve customers within a designated service area, your Business Profile can help people find you. 

• Google posts your hours, website, phone number and location (a street address, service area, or place marker, depending on your business).
• Use Google Maps and Search to stay up-to-date with your online presence wherever you are.
• Interact with customers
• Post photos of your business and its products and services.
• Collect and respond to reviews from customers.

Social Media 

Social media is all of the craze in 2023 and it doesn’t seem to be going anywhere any time soon. To utilize social media well is to understand the type of customers you’d like to engage with your business. Once you understand that, finding the right platform for your business can be easy. These platforms can include: 

• Facebook 
• Instagram 
• Linkedin 
• Twitter 
• TikTok

Focus your social media strategy on promoting your business and the reasons why your business is so unique. Utilize items like polls, images and call to actions on social media posts to really connect with customers and allow them to get to know you!

Get Involved with the Community and Other Small Businesses

Get involved with the community through resources like your local Chamber of Commerce and community social media pages. This is a great way to build trust in the community and allow for connections outside of the typical online engagement. Oftentimes, Chambers have events for the local business owners. Don’t be afraid to put yourself out there and attend events put on and engage in ways you didn’t think you would before. 

Step Out of Your Comfort Zone

As a business owner, it’s easy to get caught up in the things that make you feel comfortable and safe. Step out of your comfort zone and learn new ways to continue to create a successful business. Attend events, engage in new ways and never be afraid to put your business out there. Your next new customer is out there!

Contact Spyderserve at (229) 269-4108 or sales@spyderserve.com for more information on how we can boost your customer engagement through our different services.