Open Doors to Opportunity: Build Your Online Presence 

As you may know, it seems as if everything these days is shifting from in-person to online; some businesses are exclusively online while others have a website to help them stay in the loop. As a small business, you need to stay up to date. Being online has a few advantages that might interest you, such as winning over your competitors or even growing your business. All that is needed is to introduce your business to the world wide web to start building your online presence. But, before we go any further, let’s go over a few ways your small business could benefit from having an online presence.

•  It increases your chances of making more sales because your online business would be open 24/7.
• Most people feel more comfortable shopping online, and having an online presence helps you meet those customers where they are.
• Your business may be local, but with an online presence, you can market your business to those outside of your physical location. 
• Digital marketing is a cheaper option compared to traditional marketing.

How to Build Your Online Presence

Create a Website for Your Business

The first thing needed to build your online presence is a website. With a business website, you can connect your customers with your business’s services, products, and more. 

Your website could be the first interaction your customers have with your business. If you know anything about first impressions, they can make or break your chances of making a sale. With that being said, it is important to have an effective, yet captivating website to have the perfect first impression to attract and keep customers throughout their online experience. 

Use Social Media

Social Media connects people to people and businesses that are most similar to their interests. Use social media to create connections with the people that share a similar interest to what your business is all about.  

Make a Facebook or Instagram page that shares updates about your latest products, accomplishments, and more to start conversations with your target audience. 

Create An Email List

Have you ever subscribed to an emailing list to stay up to date with your favorite store’s new products or sales? If so, this is something you too can incorporate into your marketing strategy! 

Once you create an email list of your existing and potential customers, you can send them newsletters to keep them connected with your business. On these newsletters, you can include blog posts, announcements, and more! 

With an online presence, there is so much your business can do and achieve! To help you get started with growing your online presence, Spyderserve has services that fit your budget to help you meet your business goals. To learn more, visit our services page.